"Opportunities are in the middle of challenges". Albert Einstein
It is necessary to find new ways to monitor and analyze the needs of customers and then act quickly to maintain market share and grow wallet share.
It is critical to know our existing customers while aiming to acquire new customers. Strategies for existing segments which will be enlarged and new target audiences will be focused on, should be determined initially. While growing existing segments, lessons should be learned from past mistakes and taken past achievements as an example. While creating new segments, a continuous learning cycle should be established by proactive tests.
If Your Goals Are
What Should You Do?
Creating channel-based customer acquisition plans and starting to collect user data online at all contact points and analyzing them with artificial intelligence.
Performing A/B tests quickly among numerous content alternatives and obtaining suggestions where the conversions are evaluated and optimized with artificial intelligence.
Determining and developing new customer segments according to test results based on customer behaviors.
Organizing personalized content and strategy according to segments.
Following customer life cycle from acquisition throughout the life of the customer and provide value maximization.
Collect all data, work on insights and segmentation.
Design scenarios and develop models based on segments by matching all data.
Identify online traffic sources and non-digital touchpoints, integrate non-digital channel data, build insights by linking all resources.
Reorganize your communication process to be used in your marketing process with new insights from data.
You may contact us to conduct personalized marketing in real time, store data in a hybrid cloud format, embed best-in-class marketing resources management into your marketing processes, or guide customers on a marketing journey with the use of guided AI and analytics.